Bell Direct Car Insurance was established in 1997, born from many years of experience inherited from its parent - The Admiral Insurance Group. The group itself was set up years beforehand, with the goal of offering competitive quotes to customers who had traditionally paid higher than average premiums - something which Bell Direct Car Insurance has tried to carry forward.
Bell Direct Car Insurance took on the same principles by specialising in the provision of car insurance for drivers with a low number of no claims bonus years to their name. Bell Direct Car Insurance is probably the only car insurance brand which actively looks for customers with zero no claims bonus to their name.
The foundation of this principle is that the analysts at Bell Direct Car Insurance believe that good drivers are around who suffer from assumption that a zero no claims bonus driver must be a bad driver. On the basis that many drivers spend years as a named driver on another person's policy, use a company car scheme and so on, Bell Direct Car Insurance offers customers much more competitive premiums than the large majority of their competitors.
A key element of the Bell Direct Car Insurance policies is their 10 month bonus accelerator option. This is an option for customers to be rewarded the customer with a full year's no claims bonus after just 10 months. In return, the Bell Direct Car Insurance customer pays a marginally higher premium. However, the additional year of no claims bonus discount will far outweigh this small additional premium (especially for inexperienced drivers). Bell Direct Car Insurance is a sister brand to Diamond Car Insurance, Admiral Car Insurance and Elephant Car Insurance.