Launched in 1989, Churchill Insurance started life with a home insurance offering in 1990. Swiftly following that success, Churchill soon moved to offer car policies by selling Churchill Car Insurance via their UK based call centres and online.
The Churchill Car Insurance brand, made famous by the Churchill Insurance nodding dog, has recently emphasised their targeting of good drivers with the launch of the "challenge Churchill" advertising campaign. This sets out to attract drivers with at least three years no claims bonus by promising that Churchill Car Insurance will beat any renewal quote on a like-for-like policy if you fit into this category.
Churchill Car Insurance maintains this promise by checking the prices of their competitors every week, ensuring Churchill Car Insurance can offer the cheapest quote on like-for-like protection.
A comprehensive policy from Churchill Car Insurance boasts a number of cover items as standard which include 24 hour accident recovery, courtesy car, windscreen replacement, European trip cover and personal accident protection. A high level of cover ensures that any like-for-like comparisons to competitor policies highlights Churchill Car Insurance favourably to customers. Churchill Car Insurance also offer a third party fire and theft policy.
Churchill Car Insurance now sits within the successful Royal Bank of Scotland (RBS) Insurance division alongside a number of notable household names such as Direct Line Car Insurance, Tesco Car Insurance and Privilege Car Insurance.