Swift Cover Car Insurance

Starting 2005, Swift Cover Car Insurance is the flagship product of the successful Swift Cover Insurance brand. Made famous for its lack of call centres and online focus, Swift Cover Car Insurance aims to provide cheaper UK car insurance quotes than many of its competitors by removing the costs associated with running large and expensive call centres.

Regardless of which industry a company works in, the common factor between them all is that call centres tend to be resource intensive and financially expensive operations to run. The premise behind Swift Cover Car Insurance has been to bring all of its functions online so that customers can receive a fast and easy to use service. This cuts the need for a call centre, cutting the overheards for Swift Cover Car Insurance, in turn reducing the average premium offered by Swift Cover Car Insurance to its customers.

As a policyholder of Swift Cover Car Insurance, you will be given secure access to a personal area of their site, called your Swift Space. This allows customers to manage their Swift Cover Car Insurance policy, including getting access to their policy documentation. This element of the Swift Cover Car Insurance service gives a sign as to how far car insurance companies may push their service online in the future, given the cost saving it provides.

Swift Cover Car Insurance was originally supported by the international insurance company, Primary Group. In 2007, AXA Insurance (a subsidiary company of the globally successful AXA Group) acquired Swift Cover Insurance and is authorised and regulated by the Financial Services Authority. Swift Cover Car Insurance undertakes the role of an online car insurance broker in today's market.