Comparison websites have revolutionised insurance-buying

28th August, 2008

"Which? was right to review how well comparison websites help people research, compare and buy insurance but it should also recognise how significantly these sites have transformed this area of personal finance", says James Harrison, CEO of Insurancewide.com.

"Insurers are supportive and are closely involved, and this wasn't always the case. As the pioneering insurance comparison website launched in 1999, we know that this kind of service remains by far the best option for busy consumers and there is no viable alternative.

"Most other comparison websites are making good progress despite well-publicised shortcomings. But, as Which? will observe if it ever extends its own financial comparison service to include insurance, it is a complex product to compare and every customer is different. The solution is this: ask the customer the right questions and provide them with a clear picture of what they'll get for their money. A well-designed site allows the customer to enter precise insurance needs and a precise profile so that no false assumptions are made before directing them to relevant insurers and to an accurate price with no surprises.

Insurancewide.com is rigorous about communicating accurately with customers and constantly tests its site to make sure the prices you see are the prices you get. We continuously break new ground in ensuring that consumers have enough information to help them make the right choice, and that we have enough information to guide them to the right providers."