Churchill Insurance

Oh yes! Churchill Insurance was an early entrant into the direct car insurance market when it launched in 1989 with the backing of Winterthur Insurance (now part of Credit Suisse First Boston). Started by one of the key founders of Direct Line Insurance, Churchill Insurance specialises in personal and commercial lines as well as special risk insurance.

Made famous by the distinctive Churchill nodding dog and the "oh yes" catchphrase, Churchill Insurance has established itself as one of the UK's leading personal insurance brands. Over the years, Churchill Insurance has found great success with the Churchill Home Insurance and Churchill Car Insurance services. They have since extended the Churchill Insurance portfolio to include pet insurance, motorcycle insurance, travel insurance, van insurance and breakdown cover. With call centres based in the UK, Churchill Insurance can sell insurance policies to customers over the phone and online.

In 2003, the success of Churchill Insurance caught the eye of the Royal Bank of Scotland Group (RBS) and they moved quickly to purchase the successful UK outfit. Churchill Insurance now forms part of the successful RBS Insurance division, joining a number of significant UK insurance brands such as, Direct Line Insurance, Tesco Insurance and Privilege Insurance.

In recent years, Churchill Insurance has moved to establish itself as a leading provider for good drivers and responsible homeowners. They've achieved this by directing the Churchill Insurance brand towards customers with a strong no claims bonus history via their well known "challenge Churchill" advertising campaign.