More Than Insurance, or more correctly More Th>n Insurance, was conceived in June 2001. Today, More Than Insurance is a trading style and direct insurance arm of the Royal & Sun Alliance Insurance Group which writes business in over 130 countries across the globe. More Than Insurance has an extensive product range to meet the multiple protection needs of their customers. This includes More Than Car Insurance, More Than Home Insurance and many more.
Conscious of their image and how customers perceive insurance companies, More Than Insurance is doing its bit to create a good impression. More Than Insurance takes an active role in road safety schemes, climate change and generally maintain healthy corporate responsibilities. A more corporate demonstration of More Than Insurance trying to add value, as a customer you can benefit from some of the smaller details which More Than Insurance offer - such as MOT renewal reminders and easy access to your legal documents through the More Than Insurance website.
In March 2006, More Than Insurance has updated its brand and image to use the "greater than" or "more than" symbol within their brand name - thus resulting in More Th>n Insurance. The portfolio of More Than Insurance products (car, home, rescue, pet and travel insurance) are all offered by Royal & Sun Alliance Insurance plc, which is authorised and regulated by the Financial Services Authority (FSA).