The Zurich Insurance brand carries an impressive 125 years of trading experience in financial services. A quick visit to their website shows customers that Zurich Insurance is all about providing flexibility. As a Zurich Insurance customer, you're given a choice of policies and extra cover options so that you can tailor your Zurich Insurance policy to meet your needs.
A global financial institution in its own right, you'll often find the Zurich Insurance underwriting division sitting on a large number of the intermediary and broker panels across the UK, for a variety of insurance products. In recent years, Zurich Insurance has tried to create a more prominent image in front of the customer with their "because change happenz" campaign. Concentrating on Zurich Car Insurance and Zurich Home Insurance, the brand has grown in popularity in recent times. However, Zurich Insurance have also set up strategic partnerships to offer business insurance and boat insurance online.
The Zurich Insurance service has been extended to the higher end of the market through their Zurich Premier (high value clients) and Zurich Private Clients (even higher value clients!) offerings. These cater for cars and homes above a certain value where you usually find the level of cover easily surpasses the premium in terms of importance. In 2008, Zurich announced a move to launch Zurich Connect as a customer brand specifically for those people coming to them via online insurance comparison tools.
Zurich Insurance successfully negotiated a 100% share holding in Endsleigh Insurance during 2007 and they also use Easy Money Insurance as a trading name - collectively making an impressive brand list.