Esure Home Insurance was founded from a stable with a fair amount of pedigree. Peter Wood, the Chairman of Esure Insurance, pioneered the introduction of direct selling to customers when he founded Direct Line in 1985. He then set up Esure Insurance as an underwriting business for Halifax Insurance in 1999. Esure Home Insurance became a customer facing brand in 2001 carrying the principle of rewarding careful homeowners with competitive home insurance quotes.
Peter Wood wanted Esure Home Insurance to concentrate on selling direct to customers on the internet - something Esure Home Insurance has achieved with great success. Since launching, Esure Home Insurance has been specialising in a relatively low risk area of the market but concentrating on home insurance policies for homeowners and properties with a good no claims bonus history.
Some of the benefits of an Esure Home Insurance policy include cover for your garden and its contents as well as up to £10,000 worth of cover for home office equipment when you include contents insurance cover within your policy. As Esure Home Insurance pay particular attention to their customer service, you can expect 24 hour emergency helplines and swift approvals on many basic home insurance claims.
Esure Home Insurance is part of the Halifax Bank of Scotland Group (HBOS) and sits in the market alongside sister brands such as Sainsburys Insurance, Sheilas Wheels Insurance, First Alternative and Halifax Insurance.