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We know that price is an important factor in the decision making process for any purchase. However, we're also aware that customers need to know what they're getting for their money. That's why we apply our own insurer rating to each insurance partners on our comparison tools. This rating is based on the insurers' relevance to the customer as well as the previous success rates they've achieved for customers with the same or a similar profile.
Our job is to find each individual customer their best insurance companies and quotes. This means treating each customer as an individual and having the right insurance partners to meet each and every need. Whereas some of our competitors just compare the big brand names, we go out of our way to find and work with niche insurers who can meets all sorts of obscure risks.
In order to appear in our results, we do not charge the insurers a fee. We also do not charge the insurers for each click from our site to theirs. Our only point of remuneration is when the customer buys a policy - a sign that they've found what they're looking for. The insurers will then pay as a fixed fee from their marketing budget, having no impact on the customer's premium.
James Harrison started his business life as an insurance broker working for C E Heath in the Lloyd's insurance market. He specialised in placing the insurance protection for South American Banks and particularly those active in Colombia and Argentina. He then worked for Lloyd's broker Johnson & Higgins before the firm's merger with Marsh & McLennan. James went on to start up SafeOnline in 1997 where he acquired his extensive knowledge of insurance and its application to the internet. He has been managing director and subsequently CEO of Insurancewide.com since 1999 and has recently completed an OPM MBA at Harvard Business School.
David Harrison currently holds four chairmanships including that of Insurancewide.com. He was a practising Chartered Accountant until 1976. He joined Lloyd's as an outside name in 1970 and has served on numerous Lloyd's committees. David founded the Underwriting Agency Harrison Brothers in 1977, which was sold to Sedgwick Oakwood (now Argenta Holdings).