For The Media

Insurancewide is a regular contributor to print, broadcast and online insurance features and we help journalists with comments, advice and facts on a daily basis. We've previously commented on a range of topics, including the role of comparison websites and insurance aggregators, specific information on types of insurance, trends and customer buying habits as well as changes to quoting histories, discounts, offers or new products.

If you would like a comment or help with something you're working on, please contact:

• Zena James on zena@insurancewide.com or by calling 07811 240 167

How We Are Different

We know that price is an important factor in the decision making process for any purchase. However, we're also aware that customers need to know what they're getting for their money. That's why we apply our own insurer rating to each insurance partners on our comparison tools. This rating is based on the insurers' relevance to the customer as well as the previous success rates they've achieved for customers with the same or a similar profile.

Our job is to find each individual customer their best insurance companies and quotes. This means treating each customer as an individual and having the right insurance partners to meet each and every need. Whereas some of our competitors just compare the big brand names, we go out of our way to find and work with niche insurers who can meets all sorts of obscure risks.

In order to appear in our results, we do not charge the insurers a fee. We also do not charge the insurers for each click from our site to theirs. Our only point of remuneration is when the customer buys a policy - a sign that they've found what they're looking for. The insurers will then pay as a fixed fee from their marketing budget, having no impact on the customer's premium.

Insurancewide Spokespeople

James Harrison (Chief Executive)

James Harrison started his business life as an insurance broker working for C E Heath in the Lloyd's insurance market. He specialised in placing the insurance protection for South American Banks and particularly those active in Colombia and Argentina. He then worked for Lloyd's broker Johnson & Higgins before the firm's merger with Marsh & McLennan. James went on to start up SafeOnline in 1997 where he acquired his extensive knowledge of insurance and its application to the internet. He has been managing director and subsequently CEO of Insurancewide.com since 1999 and has recently completed an OPM MBA at Harvard Business School.

David Harrison (Chairman)

David Harrison currently holds four chairmanships including that of Insurancewide.com. He was a practising Chartered Accountant until 1976. He joined Lloyd's as an outside name in 1970 and has served on numerous Lloyd's committees. David founded the Underwriting Agency Harrison Brothers in 1977, which was sold to Sedgwick Oakwood (now Argenta Holdings).